Super Bowl Spotlight: Other Sports Cash In on Las Vegas’ Big Stage
Las Vegas has transformed into a sports mecca, and the Super Bowl is just the jewel in the crown. While the NFL’s ultimate spectacle takes center stage, other sports are smartly capitalizing on the city’s newfound importance as a global entertainment hub.
Boxing, golf, and even the unusual Power Slap have all taken the opportunity to showcase their events alongside the Super Bowl. The influx of sports fans, media, and industry insiders creates a perfect storm to generate buzz and attract new audiences.
Veteran boxing promoter Bob Arum has long recognized the value of aligning his events with the massive draw of the Super Bowl. By hosting a world title fight in Las Vegas during Super Bowl week, Arum taps into a large, attentive, and entertainment-hungry audience.
LIV Golf has also joined ...